^ Sweney, Mark (28 November 2012). "SodaStream 'black' Television set ad protests regulator's ban on original campaign". The Guardian. Retrieved 26 January 2013. SodaStream's marketing campaign, which in the end body hints to viewers the censored advert is out there to observe on YouTube, is aiming To place tension on regulators that are at present evaluating an enchantment from the company above its initial Tv set ad onscreen, which is because of be decided on three December.
Within this filmed adaption with the prolonged-functioning musical, we see the Tale of Joseph, son of Jacob. The favoured son, he is betrayed by his jealous brothers and marketed into slavery and driven to Egypt.
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Birnbaum claimed that the factories are apolitical. "We don't acquire sides in this conflict. He described the manufacturing unit as "constructing bridges between us and the Palestinian populace, and we offer our Palestinian workforce with respectable work chances and an ideal income and Positive aspects". SodaStream employs five hundred West Lender Palestinians. Addressing The placement of SodaStream's Ma'ale Adumim plant, Birnbaum mentioned "we are listed here for historic reasons.
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In accordance with the company, whenever a cylinder is empty, it have to be returned to the SodaStream reseller for alternative; there are actually sufficient videos and descriptions on-line of strategies whereby buyers find out how to refill the canisters on their own.[sixty]
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